The Popularity of Poop

The Popularity of Poop

Feline Nutrition posted a new video at our YouTube Channel. So far, "The Poop Question" has gotten more than 2300 views in just two weeks, which is ten times what any of our other videos got in their first two weeks. Poop is popular.
We launched our Channel as a way to reach people who feed raw meat diets and, importantly, to reach those who are thinking about making the switch. Videos make information more accessible and we want to get our message to as many people as possible. Besides, there are many things that are easier to show than to try to explain in just words.
I have been looking to understand why this particular video, released in the dog days of summer, has made such an impression. I think I know why. Yes, some of it may be the quirkiness of the title. A video about cat poop? Are you serious? But, I think most of the interest is from people who already feed raw diets seeing their exact experience reflected in it. The dramatic change in the litter box is one of the things that really makes an impression on you when you start feeding a raw meat diet. To suddenly have no-odor cat feces appear in the box is astonishing. I know people who say they would have switched their cats to a raw diet for this change alone. People just accept without question that cat poop smells. Of course cat poop smells, right? Once again, you end up questioning everything you thought you knew. Odiferous cat poop is undoubtedly one of the hidden, not-talked-about issues of feline ownership.
It's also one of the issues that raw feeders try to impart to their non-raw-feeding friends. Yes, those of us feeding raw diets become a bit evangelical about all of the benefits we see. We can't help it. We've discovered something amazing and we want the world to know about it. But this particular benefit isn't the easiest to work into a conversation. "Hi, can I talk to you about cat poop?" isn't exactly a great opening line. Try it at your next cocktail party and you'll see what I mean. I think this video gave a lot of people who feed raw diets to their cats the opportunity to say "Yes! This is what I have been trying to tell you about!"
I also think that this particular video is popular because it has just a little bit of shock value. Oh no, she's picking up cat poop! That's something that, if your cat's poop is anything like the dry-fed cat's in the video, would be a truly disgusting idea. But, very quickly it's revealed that a raw fed cat's poop isn't like that at all. That it just crumbles to dust becomes the real shock to those who don't know about bio-appropriate diets.
I hope that this video will be the clincher for all of you who are contemplating switching your cats to a better diet. As I say in the video, there are great benefits from a raw meat diet for your cat, but there are a few effects that are beneficial to you. And your nose.
Help spread the word about raw diets. Share and tweet this video. Embed it on your blog or website. Email the link. Be sure to subscribe to our Channel so you get notified about new videos. We have a long list of video topics we are working on, but I also want to hear from you about what you want to see. Also, let me know if this video helped you in changing how someone thought about what they are feeding their cats.
Margaret Gates is the founder the Feline Nutrition Foundation.
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