The Feline Nutrition Mission Statement

 

Our mission is to promote awareness of the issues involved in feline nutrition and health, with an emphasis on species-appropriate raw feeding for cats. We will educate people on the techniques, benefits and issues involved in raw feeding for cats,

• Provide information on feline nutrition and health.
• Provide information on raw feeding for people new to the idea.
• Create awareness of feline nutrition and raw feeding through traditional outreach: ads, adoption booklets, media outreach/releases.
• Create awareness of feline nutrition and raw feeding through new media: internet, video, blogs, mobile, viral marketing.
• Inform and shape the current attitude towards feline nutrition and raw feeding with the general public by promoting the health benefits, safety, and ease of a raw diet.
• Inform and shape the current attitude towards feline nutrition and raw feeding within the veterinary and pet food industry by promoting the common sense health effects of raw feeding.
• Help to change how people (general public, veterinary, pet food industry) think of dry food for cats by providing information about its unhealthy effect on felines and its inappropriate use for obligate carnivores.
• Reward the commercial prepared raw food industry by increasing their customer base.
• Encourage "do it yourselfers" with information on how to make homemade raw food for cats.
• Create a national/international member organization for feline raw feeders and those interested in feline nutrition and health.